Every year we meet some great new people at the SHOT Show, this year one of the standouts was Barbara Eldredge. Barbara attended Media Day at the Range as a member of the Press and struck up a conversation with us about product engineering and design. We discovered during our conversation and interview that she had no experience shooting a rifle, so we remedied that most quick by getting her up to the shooting bench on the firing line. The lady has some skills, and we hope she’s able to get out to the shooting range more in the future.

We’ve re-printed her blog post from Core77.com with permission. Copyright 2012 Core77.com – Barbra Eldredge. Keep an eye out for our APO SHOT Show Wrap-Up next week. NSSF did a great job on this years exhibition.

SHOT Show 2012: APO’s Custom Firearms

Gear heads love to mod their cars and shooting sports aficionados love to mod their guns. It makes sense then that Ashbury Precision Ordnance (APO) developed a unique modular firearm that enables user customization and changeability. Their SABER-FORSST Modular Rifle Chassis System lets one choose between interchangeable options for the gun’s shoulder stock, center, and barrel/forend while sporting rails that accommodate non-proprietary accessories like sights.

I had the opportunity to fire one of the newest incarnations of the system, the ASW50. “ASW” stands for Asymmetric Warrior—asymmetric war is the kind of conflict where the combatants are not equal in resources and military power. Think guerrilla warfare. Think insurgency. The ASW50 is a long-range “precision tactical rifle” with manageable recoil and an easy trigger. It may look a little imposing, but with this rifle I was able to hit a spade-shaped target 300 yards away (and I’m no crack shot).

More interestingly, APO’s parent company Ashbury International runs a Rapid Product Development Center that helps users bring customization to a whole new level. Firearm components, just like many other industrial products, are CAD drawn and CNC produced. If I had a brilliant idea for a new trigger mechanism or a maybe bump-firing butt-stock, I can send my sketch and concept to Ashbury’s RPDC and have it made into a reality. I spotted several companies at SHOT that performed CNC machining or metal injection molding but Ashbury’s was the only one that offered to manufacture products without pre-made CAD renderings.

At long last we’ve launched the new, and yes greatly improved Ashbury Precision Ordnance Mfg website (www.AshburyPrecisionOrdnance.com). Thank you for your patience. Our new website focuses on our firearms manufacturing business unit where we plan to be very active in the commercial shooting sports market in 2012 and beyond specializing in precision long range rifles. We still have some sections of the APO website under development so you’ll see improvements and additions weekly. We look forward to interacting with the shooting sports community and customers through our Blog and Social Media channels. We would like to thank the many professionals in the firearms, manufacturing and shooting sports industry that have provided us with their guidance, technical support and wisdom. APO looks forward to sustaining your trust and confidence, and earning it from our many new customers!

Obviously there is no better time to launch this site than during the SHOT Show in Las Vegas, Nevada. The Media Day at the Range was an outstanding success, and the first day of the show was wicked busy! We are meeting tons of new people and appreciate your interest in our products. Our new HUNTER chassis and soon to be released Modular Hunting Rifles are getting alot of attention. We are astounded with the great reception our new ASG Airsoft Sniper Rifle is receiving here at the SHOT Show. Check out this video interview we did yesterday at the show! The ASW338LM is truly the “wicked stick”! More to come from the 2012 SHOT Show.

Official licensee ActionSportGames® A/S (ASG) in collaboration with Vega Force Company (VFC) will debut the new ASG Ashbury ASW338LM Sniper Airsoft Rifle at Shot Show 2012 in Las Vegas, Nevada in the ASG booth. This hotly anticipated airsoft sniper rifle is designed directly with co-operation from Ashbury’s Rapid Product Development Center as a commercial sporting goods initiative. The ASG ASW338LM Sniper Airsoft Rifle is based on the patented SABER®-FORSST® modular rifle chassis system and the ASW338LM_20A2 Precision Tactical Rifle chambered in .338 Lapua Magnum.

In addition to it’s sexy appearance, the Ashbury ASW338 LM airsoft rifle will be compatible with VSR10 internals, compatible with standard AEG barrels, cast aluminum construction and weighing in at a realistic 6kg (13.2lbs). Out of the box, the ASG APO ASW338 LM sniper rifle will clock in at 330 FPS with endless upgrade opportunities. To top it off, will be adorned with authentic Ashbury Precision Ordnance (APO) licensing. ASG and VFC have done a magnificent job building a faithful representation of our rifle! Also our thanks to the Everything Airsoft website for their coverage. This ASG Airsoft Rifle is one BAMF!!

If you are a member of the media or trade press attending the SHOT Show this year, please stop by and see the ASG Ashbury ASW338LM Sniper Airsoft Rifle and shoot the real ASW338LM_20A2 Precision Tactical Rifle. Check out all the smokin hot new Airsoft replica’s at the ActionSportGames Booth #2643. We look forward to meeting you at our Ashbury Booth #26407.

Contact Bob Collins at ActionSportGames USA 805/522-7707 for information on where to purchase the ASG Ashbury ASW338LM Sniper Airsoft Rifle. You can also visit the ActionSportGames Website (www.actionsportgames.com)

Safe travels to Las Vegas!

Happy New Year everyone! We hope you had a wonderful and safe Christmas, Hanukah and New Year holiday season! We are looking forward to seeing many of you in Las Vegas at the SHOT Show January 17-20! We are participating in the Jan 16th SHOT Show Media Day on the Range at the Boulder City Pistol, Shotgun and Rifle Club. If you are a registered member of the trade press or media please come and meet Dave Brown our Commercial Sales Manager and staff. Shoot and experience our new rifle chassis combinations including the: Savage 110B in .338LM in our new SVL-A2 SABER chassis, ASW308 (shown in the picture below), TCR300 Tactical Competition Rifle, and the unique 20″ ASW338LM. You’ll even have the opportunity to shoot the precision tactical rifles suppressed! During the SHOT Show stop by and visit us at booth #26407. We look forward to meeting you!

We’d like to greatly thank Armada Magazine for including our APO equipment and information in their Armada Compendium Special Operations Equipment 2011 “Land Power= Firepower + Mobility” article that came out in December 2011 (copyright Armada Magazine). Please visit the Armada Magazine website to read the entire edition. Stay tuned for the soon to be launched new Ashbury Precision Ordnance Mfg website!

Every year members of our staff select a unit from one America’s Armed Services deployed to a combat zone to send Christmas Care Packages. This year we were made aware of a Marine Corps Scout Sniper Platoon deployed down range and a courageous Marine currently at the Warrior Transition Battalion in Bethesda MD. that we wanted to share Christmas with!

Although we are sure these Marines would rather be at home for Christmas, we hope our gifts make this platoons Christmas holiday just a little bit brighter!

We as Americans owe all of America’s Warfighters our eternal gratitude for the sacrifices they and their families make to protect our great nation! American Warfighters hold a special place in our hearts and we appreciate the difference they make for freedom on the field of battle everyday!

We pray that these Marines, and every other American Warfighter stay safe and return home to your families. May God bless you, your fellow Scout Snipers and the United States of America! Please show your support for our brave men and women in the US Military now during the Christmas Holiday season and throughout the year.

Merry Christmas and Happy New Year!